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Employee Spotlight: Jackie Murphy

By: Britny Sanders
June 27, 2017

Category: General

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Meet our Creative Director, Jackie Murphy! Jackie has more than 16 years of experience in design, marketing, events, P.R. and running her own business, The Queen Bee Paper Company. She works with the production, marketing and sales teams to inspire and lead the creative process for upcoming projects. After new ideas and concepts are developed, she manages those projects from concept to completion, ensuring th... Continue reading

Tags: employee spotlight

How to Make a Moscow Mule (Recipe Video)

By: Britny Sanders
May 24, 2017

Category: Video Production

The latest video in our Midwest Food Studio series is a recipe for a beloved classic: the Moscow Mule.


This 3-ingredient concoction never fails to satisfy, especially when it's served in a chilled copper mug. With summer around the corner, this refreshing cocktail is sure to become your drink of choice.


Ingredients: 


Ice 

Ginger beer 

2 oz. vodka 

1/2 oz lime juice 

Lime and mint leaf garnish (optional) 


 Serves: 1 


 Instructions:


1. Add ice and freshly sq... Continue reading

Tags: midwest food studio

Employee Spotlight: Gabriel Kaunitz

By: Britny Sanders
May 17, 2017

Category: Video Production

Gabriel’s approach towards media production has always focused around this one question, “How can I improve the look of this project?”. 


As Technical Coordinator, he works in various roles both on and off the set. He participates in every step of the production process, from creative brainstorming, to shooting, editing, and color grading. When color grading a video project, Gabr... Continue reading

Tags: employee spotlight technical coordinator post production

Four String's Viral Video Launches Hilltop Lager and Craft Beer Week

By: Jason Clayton
May 16, 2017

Category: Video Production

Dan Cochran and his crafty staff at Four String Brewing Company launched a video last Friday titled "Now Drink This Up". The video has been climbing the internet charts with views and shares among their loyal followers and new beer drinkers. Four String Brewing also released their "crushable" Hilltop Heritage Lager described as the classic American lager beer. Dan explains, "Hilltop honors the traditio... Continue reading

Tags: four string brewing company marketing campaign scripting
1 Comment

Berry Kale Salad (Recipe Video)

By: Britny Sanders
April 25, 2017

Category: Video Production

A healthy and light salad that's full of flavor! Fresh berries, nutritious kale, crunchy almonds, and creamy feta make this salad a perfect staple for spring and summer.


Time: 10 minutes


Serves: 6


Ingredients:

2 cups kale1 cup strawberries, chopped1 cup blueberries and/or blackberries1/4 cup sliced almonds1/4 cup feta cheese3 tablespoons sugar4 tablespoons apple cider vinegar

Instructions:

In a large bowl add kale, berries, sliced almonds and feta cheese. Toss.To make the dressing, mix sugar and apple cider vinegar.Drizzle the desired amount over the sa... Continue reading
Tags: midwest food studio

Employee Spotlight: Laura Leggett

By: Britny Sanders
April 13, 2017

Category: General

Laura wears many hats at Vital Companies. Her official title is Account Representative, but her duties and capabilities stretch far beyond that into both production and post. She earned a BA in Communication Studies from the University of Tennessee in 2008 and was hired into the promotions department of Clear Channel Communications. She joined Vital Companies in 2009 and quickly became an integral part of the production chain. From pre to post production, Laura leverages her technical and creative skills to make sure we deliver a quality product every time. 

... Continue reading
Tags: employee spotlight

7 Steps to Creating a Successful Video Campaign

By: Jason Clayton
March 17, 2017

Category: Marketing

Here is what I know about video marketing, from experience, without having to conduct detailed research:


Every day, more and more people are making and consuming videos.

People like videos because they like stories, and a video is easier to digest than reading a lot of words.


Companies... Continue reading

Tags: video production marketing

Fudge Mint Milkshake (Recipe Video)

By: Britny Sanders
March 13, 2017

Category: Video Production

Forget Shamrock Shakes! Save a sleeve of Girl Scout cookies and make this minty creamy milkshake instead.


Time: 5 minutes


Ingredients (2 Servings):

1 1/2 cups of vanilla ice cream
3 tablespoons 2% milk
Peppermint extract
7 mint chocolate cookies
Green food coloring (optional)
Whipped cream 

Directions:

Place all ingredients (except whipped cream) in a blender in order listed. Cover and process until blended.
Top with whipped cream and mint chocolate cookie crumbles. Enjoy!

For an adult version, use 3 tablespoons of creme de menthe instead... Continue reading

Tags: video production Midwest Food Studio

Employee Spotlight: Justin Gassman

By: Britny Sanders
March 07, 2017

Category: Video Production

Meet Justin, our super talented Motion Graphics Designer and Animator! Justin creates two and three dimensional animated objects with various computer programs, including Adobe After Effects, Adobe Illustrator, Cinema 4D, and more. By using text and images in imaginative ways, Justin creates appealing visuals for our videos. 


When he's not busy being a computer wizard, Justin is researching the latest design techniques and solutions to use in future projects. His creativity and artistic talent are integral in most every stage of the creative process.


Q: What... Continue reading

Tags: employee spotlight motion graphics animation

Employee Spotlight: Jason Clayton

By: Britny Sanders
February 16, 2017

Category: Video Production

If you have worked with Vital before than it's nearly a guarantee that you have met Jason Clayton! As Chief Marketing Officer and one of the founding partners of the company, Jason's enthusiastic demeanor is hard to forget once you've met him. 


Jason and Freddy started Vital from a simple question they asked themselves: "Can we make a living doing what we love to do (being creative)?". Their background and passion for music has evolved into what is now Vital Companies. But Jason's not only in business development; he has been a producer, director, writer, actor, voice-over ar... Continue reading

Tags: marketing employee spotlight
2 Comments

Video is King in Social Media! Are You Maximizing Your Content?

By: Jackie Murphy
February 07, 2017

Category: Video Production

It’s pretty evident in this day and age that social media needs to be part of the marketing strategy. Some would argue that social media IS marketing. You might have all the channels in place, but do you effectively use your social media channels to achieve your marketing objectives?

4X as many consumers would prefer to watch a video about a product than to read about it.

We are seeing more requests for video that will be distributed online on YouTube, websites,... Continue reading

Tags: video content social media digital content Grandview Heights Destination Grandview American Marketing Association

Employee Spotlight: Britny Sanders

By: Jackie Murphy
February 01, 2017

Category: Video Production

Vital offers more than just video and audio. This is where Britny Sanders, our Marketing Coordinator comes in. She is our in-house digital marketing person and social media maven. In addition to managing Vital’s website, blog, emails and social channels, Britny is part of the distribution strategy for client videos, YouTube and Facebook ad buys, email campaigns, SMS text campaigns and social media management. We strive to give clients the best possible service and strategy to maximize the impact of their video.

 

Continue reading

Tags: employee spotlight marketing social media digital marketing

Employee Spotlight: John Chapel

By: Britny Sanders
January 25, 2017

Category: Video Production

Meet John Chapel (aka Chappy), our awesome Video Editor! John joined the Vital team in May of 2015 after graduating from The Ohio State University. An essential part of the post-production team, John reviews all of the raw video footage after a shoot, selects the best scenes, and arranges them to best tell the story. The art of editing includes curating the music, sound effects, pacing and matching dialogue to scenes, adding visual effects, and more. John uses his technical and creative skills to create the desired end product; right down to the finishing touches.


Q: What d... Continue reading

Tags: employee spotlight editor editing post production video production

Employee Spotlight: Katie Moorehead

By: Britny Sanders
January 13, 2017

Category: General

Say hello to Katie Moorehead, our talented and creative Production Manager! Katie joined our team in June of 2014 after graduating from High Point University. 


Q: What do you do at Vital?


A: I do a little bit of everything. As Production Manager, I am responsible for all the logistics of both the shoot and project as a whole. This means anything from scheduling shoots and edits, booking talent, managing budgets, to creating project deadlines. In simplest terms, I'm the link between the client and production team.


Q: What shows/mov... Continue reading

Tags: Production Manager employee spotlight video production

5 Types of Videos for Your Event Marketing

By: Jackie Murphy
December 06, 2016

Category: Marketing

Videos are one of the most effective, if not the most effective way, to promote your event. Events are about the experience, engaging with people and building relationships that will hopefully continue beyond the luncheon, trade show or awards show. What better way to enhance and capture the experience than with video.


Due to the overwhelming effectiveness, videos in event marketing are becoming very popular. In the last few months alone we’ve seen an upward trend in the number of requests for event video, es... Continue reading

Tags: event marketing save the date promo video event trailer

Vital Produces Third Video for Angela Perley & The Howlin’ Moon’s Sophomore Album

By: Jackie Murphy
November 08, 2016

Category: Music

If you visit our website or social media channels, you’ll see the work we do in healthcare, manufacturing, education, tourism and non-profits. And then you’ll see we produce music videos; and quite a few for Angela Perley & The Howlin’ Moons. Similar to the purpose of the videos we make for companies and organizations—telling a story, launching a product or marketing a service—music videos are short films integrating lyrics with visuals for promotional purposes. And, needless to say, music videos are fun! Right?

... Continue reading
Tags: Angela Perley Angela Perley & The Howlin' Moons music video

How We Helped Pure Equity Group Show the New Way to Sell Homes

By: Jackie Murphy
October 25, 2016
Category: Marketing

When Columbus realtor Taylor Kolon of Pure Equity Group, Keller Williams Capital Partners reached out to us about creating a video for him, we saw a unique opportunity to show the state-of-the-art technology he is using to show, and ultimately, sell homes.

 

The Matterport technology is “the first end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-wo... Continue reading

Tags: 3D 3Dtours selling homes hometours realtor columbus ohio

Meet New Members of Our Creative Team!

By: Britny Sanders
October 11, 2016
Category: General

We are pleased to announce the addition of two new members to the creative team at Vital Companies. Please join us in welcoming them! (Feel free to say hello and drop them a note!)


Jackie Murphy, Creative Director
jmurphy@vitalcompanies.com

With more than 16 years of experience in design, marketing, events, P.R. and running her own business... Continue reading

3 Ways Healthcare Marketers Can Use Video Content

By: Britny Sanders
August 09, 2016

Category: Marketing

The way patients conduct health-related research is constantly evolving. Today's patients aren't just looking up symptoms online; they're researching doctors, treatments, and reading reviews of nearby practices and hospitals. One way healthcare marketers can set their company apart from the competition is by creating original video content that is both interesting, and informative.


Video content has a lot of benefits for healthcare marketers. Video presents a unique opportunity to connect with your audience in a more personable way. It also helps to brand your company as an author... Continue reading

Tags: healthcare marketing

Columbus Main Library Finishes Million Renovation

By: Britny Sanders
June 22, 2016

Category: General

The Columbus Metropolitan Main Library reopens to the public Saturday, June 25th, after a 16 month long renovation. The dedication and ribbon cutting will begin at noon, with free entertainment and activities to follow. The main library was built in 1907, and the expansion beyond the Carnegie building was finished in 1991. The million dollar renovation has transformed the old building into a more... Continue reading

Tags: Columbus Metropolitan Library Columbus Ohio Video Production

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Vital Companies LLC

1305 Holly Avenue,

Columbus , OH 43212

(614) 294-1306

 

© Vital Companies 2017